Minimum Artwork Resolution needs to be 300 dpi
Make sure your artwork's resolution is at least 300 dpi. This resolution will ensure that your design will appear crisp and sharp instead of blurry and pixelized.
Convert your graphics to CMYK colors
Your files should be saved in CMYK mode before you send them to us. When we receive a design file in RGB mode, we automatically convert the files to CMYK mode for printing. RGB files cannot be printed on professional four color presses. Not every RGB color has a CMYK equivalent, and the result could be more than just subtle color shifts.
Outline Your Fonts
To ensure that your text appears correctly, outlined your fonts prior to sending the final file. In Illustrator click ctrl + a to select all text on the canvas, then go to Text/Outline Fonts. Tip: To avoid having to retype all of your text.... ensure your text remains editable for your next version by saving a copy without outlining fonts prior to making your "outlined fonts" version.
Other Helpful Artwork Preparation Tips
Use vector artwork when possible as opposed to flattened images for logos. Vector artwork retains perfect quality no matter how large or small when resized in your artwork. The benefit is high quality in your corporate branding. Live matter should be kept at least 1/2" from all trim edges for magazine publications.
File Types & Media
We accept both Mac and PC files in the following formats:
- Freehand, v8 or later (include any linked images)
- Adobe InDesign, CS2-CS4 (include any linked images)
- Adobe Illustrator,CS2-CS4 (include any linked images)
- Adobe PDF files
Any other file formats not listed here would need to be converted and sent to us as a high resolution pdf file.
Media accepted include CD-ROM,DVD and usb pen drives. In addition, files can be emailed (if less then 10MB in size) or uploaded to our server via ftp.
The most common problem with PDF artwork seems to be that users do not embed their fonts into the document. It is essential that you supply the font if it is an unusual one. If you are using PDF documents, please ensure that all of your fonts are embedded before uploading.
All images should be converted to CMYK format. Delete any unused colours from the files so as to avoid confusion. In addition, spot colour names in graphics must match names in page layout.
Computer screen resolution refers to the size of your pixels, whereas print resolution is measured as the number of printed dots per inch (dpi). For proper printing artwork, a minimum resolution of 200 dpi (dots per inch) is required for digital print output, and a minimum of 300 dpi for offset print jobs. If you edit your artwork in photoshop or other image editing software (i.e. GIF, TIFF, JPEG, BMP etc) then you should consider this in terms of pixels, using 300 pixels per inch (ppi). The artwork may appear unusually large on your computer screen, but it will be printed at the proper size.
Bleed is the term used to describe where artwork overlaps the print area's edge. It is necessary to include bleed whenever you want your artwork to reach the very edge of your prints. With the correct bleed, once we chop the prints to the required size, every print will reach the edge as expected. You should allow three millimetres (3mm) bleed for most print sizes and allow two millimetres (2mm) for small print sizes such as business cards and compliment slips.
"Bleed" is a printing term used to indicate the area that will be trimmed off after the job is printed and cut to the finished size. Since the bleed extends 1/8" all around the card, your design document set-up should be 1/8" wider all around. Since the bleed area will be trimmed off during the cutting process, there can be no text or other important information in the bleed area.
Please ensure that all images, graphics and fonts used in the construction of the document are included in your file before sending them to us. Images should be CMYK and at a resolution of minimum 200dpi (digital) or 300dpi (offset), maximum 600dpi. Tiff, eps, or jpeg format are acceptable. Minimum bleed of 3mm should be allowed on all trimmed edges of the job.